What is GEO?
GEO (Generative Engine Optimisation) is the optimisation of content for AI-powered search systems such as ChatGPT, Perplexity, Claude or Google AI Overviews. Related terms: LLMO, AEO, AI SEO.
While classical SEO targets the top of Google's result list, GEO targets being cited or used in generated AI answers.
Why now?
More and more people ask AI systems directly. A growing share of web research already runs through ChatGPT and Perplexity — and the trend is steep.
Whoever isn't in AI answers becomes invisible — even with a well-ranking site. GEO is the answer to this shift.
How GEO works
Clear, fact-dense content that gives complete answers in 2–3 sentences.
FAQ sections with Schema.org markup — AI systems prefer these.
High brand authority: Wikipedia entries, mentions in industry media, solid studies.
Clear statements instead of vague marketing language.
First steps
FAQ pages on your core topics with unambiguous, standalone answers.
Add schema markup for FAQ, How-To, Organization on the site.
Test: ask ChatGPT and Perplexity about topics in your industry — are you cited?
Longer term: brand building, authority development, high-quality content.