Why video works so strongly
Video carries information, emotion and trust faster than any other medium. People remember about 95% of a video message versus 10% from text alone.
Platforms like Instagram, TikTok, YouTube and LinkedIn favour video heavily in the algorithm. Whoever creates video gets more reach for the same effort.
The key formats
Reels and shorts (15–60 sec): vertical, fast, often with music. For reach, brand awareness and social media building.
Explainer videos (60–120 sec): horizontal or square, often animated. For complex services, pitch decks, website hero.
Image films (1–3 min): high-end production, conveying brand, values and personality.
Tutorials and webinars: longer format, knowledge sharing, ideal for YouTube and LinkedIn.
Reels and shorts: what works?
The first 2 seconds decide whether someone keeps watching. Clear, concise hooks. Subtitles are mandatory (many watch muted). Use trending sounds — but don't copy without substance.
Authentic beats glossy. People from the team on eye level often work better than perfectly produced ads.
Explainers for complex services
For products or services that need explaining, explainer videos are one of the best marketing tools. A good animation in 60–90 seconds takes prospects from 'What is this?' to 'When can I have it?'.
Ideal on the home page, as a sales tool, in pitch decks or in ads. The investment often pays off for years because the content stays relevant.
What it costs
Reels / shorts: from €200 each, cheaper in bundles. Full social video management: from €1,000/month.
Explainer video (animated, 60–90 sec): €1,500 to €5,000 depending on complexity, voice-over and animation style.
Image film (live action, 1–3 min, with team on location): €3,000 to €15,000 depending on scope.
Conclusion
Video is no longer an optional marketing channel. Whoever doesn't produce video regularly in 2026 and beyond loses reach and trust. The good news: good video content doesn't have to be expensive — just strategically planned.