Short answer
Yes — your own website is practically mandatory today. It's the only digital presence that really belongs to you. Social media can be withdrawn, Google algorithms change, but your website stays.
Even for tiny businesses, at least a focused single-page site (onepager) with services, contact and trust signals pays off.
Why social alone isn't enough
Instagram, Facebook, TikTok don't belong to you. Accounts get suspended, algorithms change, switching costs you reach.
On social you can't be found via Google. Whoever searches 'glazier Cologne' finds you via Google Maps + website — almost never via your Instagram profile.
Business credibility: your own site signals professionalism. Social-only profiles often feel amateur.
What a website does
Reachable 24/7 — even when you're asleep or on the job.
Trust: reviews, references, team photos, imprint.
Search visibility: no good Google ranking without a website.
Direct contact: form, click-to-call, route planner.
What it costs
Simple single-page site: from €1,000.
Multi-page professional site: €2,000–€5,000.
Online shop: from €3,000.
Running costs: €5–€30 per month for domain + hosting.